Simu Liu Calls Out Bubble Tea Company for Cultural Appropriation on Dragon’s Den
Recently, actor Simu Liu, famous for his role in Shang-Chi (and author of We Were Dreamers: An Immigrant Superhero Origin Story), brought attention to cultural appropriation on Dragon’s Den. During his guest appearance as an investor, Liu reviewed a pitch from Sébastien Fiset and Jess Frenette, founders of the canned bubble tea brand Bobba. The entrepreneurs introduced their product as a healthier, more convenient alternative to traditional bubble tea, implying it was a “trendy” drink that consumers might not fully understand. Liu countered this view, expressing that bubble tea, a distinctly Asian beverage, is already well understood and doesn’t need “improvement” in ways that erase its cultural origins.
Liu’s critique emphasized the importance of respecting the cultural roots of products when attempting to innovate. While some of the other investors supported the brand, even choosing to invest, Liu’s stance resonated with viewers on social media, especially within Asian communities. He also urged fans to approach the issue with respect and kindness, fostering constructive conversations rather than harassment.
This incident highlights several key lessons for us intentional readers:
businesses must innovate with cultural sensitivity,
consumers should call out appropriation when they see it,
and these conversations should be rooted in respect and education.
Understanding the cultural significance behind beloved products like bubble tea can help us all appreciate diverse traditions without distorting or capitalizing on them.